When someone asks you, “What do your customers think of you?” just what your response? Do you share with them the amount they love your companies? Do you share with them the direction they happily refer their best freinds and family? facebook reviews
As a business owner it’s likely that you have 100’s and maybe even thousands of customers who LOVE your service. While you’re looking to target NEW prospects how do you share the passion of others? How do obtain the word out beyond “word of mouth” permit new potential customers that what you are offering is great?
Now more than ever, to provide a good balance to your online marketing efforts takes a focus on gathering reviews (i.e. testimonials). Regardless of your industry this is becoming a key portion to increasing local rankings and converting that prospect from “I think this is good” to “I HAVE to buy”. As many people are quick to complain and slow to compliment one must gather positive feedback from those who truly support your business.
To start putting the effectiveness of “word of mouth” reviews to work for your business in the online world, I invite you believe about the following.
Yelp – Once this blog only dominated for reviews of restaurants and now it has expanded far beyond that. Yelp has a great set of features (including integration with Facebook) that encourages your customer reveal their experience. As an entrepreneur you have the capacity announce special offers, send messages to your customers (reply to reviews either publicly or privately) etc. Creating a profile here is a powerful first step to letting customers support your marketplace.
Facebook Reviews Tab – While new to recreation of “reviews” this is quickly becoming a standard for businesses on Facebook. The Facebook reviews tab is FREE and can be as part of company page. One of perfect parts about this particular tab is it is exposed to Google. This means that if someone types “Your Business Reviews” it could very well show up in physical exercise 10 results.
Google Places – Google has further leveraged their powerful search platform in the local market. In accessory for gathering reviews from 3rd party sites, you can also rate businesses through their Places platform. As a business owner you can define quite a few business hours, specialties, to even photos of your office. Having a profile here provides the additional advantage of being able being displayed on local is searching!
We can’t stop people from complaining about a bad experience (even when you bend over backwards for someone they still might complain) but we can let people see that 99% of people have a wonderful experience with your commercial enterprise.