Virtual reality, alongside its little brother – augmented reality, has become a rewarding topic across nearly all industries. The global VR (Virtual Reality) market anticipates an overall valuation of more than $26 Billion at the end of 2022 according to a written report authored by Zion Consumer Research. Going further, leading virtual development companies such as Singapore’s Swag Soft are positive that its application span across numerous spectrums, encompassing an array of different industries.
Based on the latter, “virtual reality development does apply towards many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and much more.” – to place it in their words exactly. VR is surely an exciting new technology which can be being improved through the minute and we’ve already seen some massive hard hitters in the face from the Pokémon GO – this game which managed to accept entire world by a storm.
It’s obvious that this is a technology which is only going to get better, and with 2017 being almost gone, we’ve chose to take a peek behind the curtain and pinpoint some of the top trends in VR development to look forward to in 2018.
Going Well Beyond Sound and Vision
Up to this moment, the emphasis is positioned towards the two senses – vision and sound. However, serious progress has been produced in involving our other senses inside the SteamVR. In the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with the size of a Snickers bar. It’s claimed to be the “world’s smallest virtual reality scent device” and it may be attached to any VR Headset, irrespective of its kind. It absolutely was rolled out in the form of a demo and it also was paired with VR applications across a variety of industries such as travel, gaming, fashion, and whatnot.
Regardless, this is only a good example of the complete sensory immersion which is to follow in 2018. We expect to see massive improvements in this connection, greatly attribution to the overall real-time feel brought to you by the VR technology.
It’s no secret that both VR and AR possess a substantial potential of disrupting the whole e-commerce field. V-Commerce does seem to be a name that would be used to describe it. Consumers will be able to test out clothes, gear and also a variety of different products before they place their purchase. What exactly is more, when the technology is developed enough through the implementation of numerous sensory devices, we could potentially be able to test out smells and flavors also. VR is without a doubt a part of the future of retail. Far more 3D experiences would be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is without a doubt not going to be an exception. Precisely what is more, it could be the best way to reach out to your perfect customer and plant your brand in their mind. VR advertising could easily benefit from the social profile in the user and display relevant advertisements via a simulated or augmented reality. This will probably have a big impact on the overall customer journey. Precisely what is more, since VR is very broad and it may be put on just about any industry, the number of choices to promote are virtually unlimited.
“That’s something we are able to already see but the trend is definitely to grow since the field itself reaches massive economic growths”, based on Swag Soft, Singaporean Virtual Reality development company. 2018 and the years to follow along with will certainly see a tremendous surge in the general demand for hiring experts inside the VR development field. More content is going to be released in dbaanu many years to come and we’ll see an uptick in the roles which are based on them. This will affect an array of different industries such as marketing, advertising, design and of course the growth of the VR-related gear and sensors.
So, what’s next?
Well, the technology is only improving, there’s no doubt regarding it. It’s difficult to determine precisely just how VR would progress from the upcoming year. However, the aforementioned trends are undoubtedly coming. Not too long ago we had been dazzled because we could watch 3D movies both at home and at the cinema. Now, we can immerse ourselves into this parallel world, tapping to the experience completely.