You look at the analytics of yours and wait for the hordes of visitors to arrive.
Many days later, and your guest blogging efforts have failed to achieve some traction.
Does it seem familiar?
The issue with guest blogging is it is not a magic bullet for blog growth.
And several of your guest articles will fade into obscurity, and then collect dust on a person else’s blog.
however, the simple truth is that it doesn’t need to be that way.
Today, I will teach you how to obtain a competitive advantage over other guest bloggers that are vying for the same attention that you are.
You’ll learn to make your written content stand out, how to choose the right websites to help and how to get extra customers.
You will also learn 4 blog post types that will dramatically increase your visibility.
Ready? Let us plunge in!
Where many guest bloggers go wrong (and what occurs if you get it right)
7 smart ideas to take the approach of yours from shaky to rock solid
Four types of blog posts that will help make you an instant hit
Where many guest bloggers go wrong (and what happens if you obtain it the right way) Guest blogging is work that is hard, right?!
It will take a, dedication, effort, and time smart strategy to make the magic happen.
And which does not mean you ought to give up.
It is not hard to write a couple of guest posts and also quickly jump to the realization that you’ve wasted the time of yours.
Here is what you have to ask yourself:
Exactly why did not it work? And how can I adjust my approach to make it work?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from 0 to 100,000 buyers, but how about those people that are not running a software company?
Elna Cain went from 0 to a full time freelance writing cash flow, while just working part-time. And that happened in less than a year, partly because of writing guest posts for free.
And back when we first launched UK Linkology a several years ago, I spent a few days writing for other blogs per month.
The result? We hit 5 figures a month in roughly five months, mostly as a result of guest posting on the sites that our target customers visited.
These sites did not send us a lot traffic, however, they did send us super engaged visitors which eventually became clients, who stayed with us for decades.
(Note: UK Linkology is the agency I previously used to work at, as well as left to concentrate on blogging full time, and then returned as a co-founder last year).
And now you know what can happen when guest blogging is done correctly, we need to take a deeper look at just what you have to accomplish to produce the magic happen!
Seven smart tips to take the strategy of yours from shaky to rock sound Some of these suggestions are quick to implement, and others take more hours & a few additional tools.
But all of them is going to help you create a stellar technique to take your guest posting attempts to the new level.
Tip #1 – Contribute to websites that aren’t a waste of your time
Here is the deal:
The vast majority of blogs you could contribute to aren’t worth your time because they don’t get an engaged audience.
So how do you find blogs worth contributing to?
You have to vet each blog and when you are wondering “should I pitch them on a guest post idea?” ask yourself these questions:
Do they have an engaged audience? Comments are a wonderful warning but pay attention to quality – a lot of spam comments are a red flag.
Do they reply to comments? This is an indicator that the blog owner is concerned about engaging with the market of theirs, and the website is physically active.
Do they properly share their personal content? If they do not set time into sharing their personal content, they likely won’t invest time that is much sharing yours.
Does my best audience align with this particular blog? You have to enjoy an “ideal audience” that you wish to reach, and also the blogs you contribute to ought to speak to that same audience.
Do they give a link and writers credit to their blog/landing site in an author bio? You will set a considerable amount of effort into producing content, so the minimum you must find is a byline with a link directlyto the site of yours.
Do they have the risk to generate site visitors or are merely there too many distractions? A lot of distractions could mean they won’t refer that much traffic as a blogging site with an ultra-clean layout. Some of these sites remain worth contributing to because they have engaged audiences and provide great social proof. For sure they’ll send you less traffic, however, the quality is important as well.
To begin with, you might find that you have to contribute to smaller blogs. Because larger blogs sometimes request samples of posts you’ve written for various other websites.
Not generally, but sometimes.
Tip #2 – Use guest blog posts to establish the email list of yours In the author bio of yours, you need to always link to a landing page where readers are able to download your lead magnet. Or if you’ve multiple lead magnets, use whichever is probably the most relevant. Hopefully it is very clear that wordpress guest add post click here now https://iguestblog.com is something that can have quite an effect on you and others, too. We do understand very well that your situation is really important and matters a great deal. But I wanted to pause for a moment so you can reflect on the importance of what you have just read. In light of all that is offered, and there is a lot, then this is a perfect time to be reading this. If you proceed, we know you will not be unhappy with what we have to provide in this article.
Do not do what I did when I began and just relate to the homepage of mine (which did not offer an opt-in form at the time), along with sometimes my Twitter account. *face palm*
To start you will need:
A lead magnet
A landing page
An email provider
Here is an example of my author bio on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The primary link goes to this particular landing page, where readers are able to download all of the checklists and guides I offer for free to my subscribers.
The page seems something this way (at time of publishing this blog post, I make changes every so often):
I applied LeadPages* to produce this particular landing page – and this didn’t take long to accomplish (LeadPages is a paid service that requires a monthly payment).
Although you can find a bunch of various other tools you are able to apply for this, check out the posting of mine on landing page plugins for WordPress to study much more.
And so what about your lead magnet?
The best lead magnets tend to be the ones that solve specific problems.
Mine is fairly broad, but I have gone more for general value.
Do you have to produce an enormous ebook or create 15+ guides? Nope!
You can do a checklist, template, a compilation of energy or maybe something else.
As soon as it is ready, you are able to host it using one tool as Dropbox. After that make it easy for your subscribers to access download by incorporating a link to a confirmation page & your welcome email.
Sue Anne Dunlevie wrote an excellent post outlining all you need to grow your list using guest blogging – choose the post in this case.
Tip #3 – Connect before you pitch Blog editors get countless pitches from people they do not understand.
So the pitch of yours could be the best in the planet, however, it’s absolutely no assurance that you’ll land that guest posting opportunity.
Well, an excellent pitch helps, do not get me wrong. But wouldn’t you want to do everything you might to land the opportunity?
Here’s the solution:
Everyone is much more likely to react in a beneficial way to people they recognize.
This might be as simple as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These are simply the basics, and if you’re attempting to connect with A-listers in the niche of yours, you’ll have to get creative. Ana Hoffman’s post on “11 Memorable Ways In order to Gain An Influencer’s Attention” is a great place to begin.
But more often than not, the best method to connect with an individual is to go in the inbox of theirs as Jason Quey discusses in the blog post of his on influencer marketing lessons.
For most, this can be as straightforward as engaging in a chat by replying to a blogger’s email newsletter.
Don’t ask them to do anything, or pitch them – just engage them in discussion.
This is exactly how Ryan Biddulph of Blogging From Paradise first associated with Chris Brogan. And it led to all kinds of great things as shares and testimonials of the products of his.
The other reason connecting first is a great idea is because it causes you to get to learn the blogger that you will inevitably pitch.
You will gain a much deeper understanding of the types of topics they publish and also the way they write.
Thus, you can make use of all this particular comprehension that you’ve built up whenever you sooner or later send them a pitch.
And when you ultimately write your pitch – it will be much better.
When you’re ready to pitch, I recommend you check out this particular article by Karol K. He interviewed eleven blog editors about the most effective pitches they’ve previously received as well as pulled out some good conclusions.
Tip #4 – Reply to every single comment To a lot of us, this has become almost next nature before now.
although it is crucial because when somebody has taken enough time to leave a significant comment, it is just appropriate to reply if and then thank them. Better yet, contribute to the discussion and keep it going.
Even in case you wind up bringing about a blog where the owner does not respond to comments – you ought to.
Blog comments are a good way to find out from the audience of yours, gain feedback and learn more about them better.
When it pertains to publishing guest posts, only one of the pet peeves of mine is once the guest blogger doesn’t reply to comments.
If that happens, they will not get an additional opportunity to contribute to the blog of mine.
Tip #5 – Market your guest post as you’d other posting on your own personal blogging site Do not just leave it as much as the blogger to push all of the visitors to your post, or share it on Twitter once in addition to think that’s enough.
Because that isn’t enough to get the results you want.
I have seen some bloggers land a good guest blogging opportunity and barely promote their post at all.
And confident, the full concept of guest blogging is to help you achieve a bigger audience. But when you contribute a post to a more popular blog, the normal promotional efforts of yours will have a far larger impact.
So leverage every marketing approach you are able to – your personal network, influence marketing, niche bookmarking sites, email outreach, social media and most of the usual stuff.
Check out my major traffic generation tips post and created your personal promotional checklist. There’ll most likely be some niche specific tactics you can use as well.
And be sure to give some thought to promotion while you are planning your guest posts, even when you’re coming up with topic suggestions to pitch.
You might also try searching the blog’s URL in something as Buzzsumo to have a concept of which subjects get most shares.
Tip #6 – Let the world know The person you are able to help and also How your guest post will clearly show your author bio below it, so you need to make sure it sends the right message.
For example, in case you are attempting to get freelance writing clients and you do not mention it in your bio, you will find it difficult to land new clients.
I have hired a great deal of writers for several projects throughout the years, and one of the main methods I’ve found them is because I’ve read a small number of the posts first, and spotted that they offer freelance writing companies in the author bio of theirs.
An excellent example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Immediately you can find that David offers freelance writing services, and also he caters to small businesses and solopreneurs.
He mentions WHO he can help, HOW he can help them, and the specialty of his for good measure.